Scott Ochander

Chief Leadership Strategist

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Scott Ochander

Scott Ochander is Co-Founder and Chief Leadership Strategist for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Among many contributions, Scott pioneered a consensus-building reputation, change management research, and psychographic segmentation model for higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

Education

  • BS, Piano Performance, Western Michigan University
  • BA, Business Administration-Marketing, Western Michigan University
  • MBA, Central Michigan University

Scott Ochander

Posts From This Author

  • A man draws on a whiteboard while colleagues watch and listen during a meeting in a bright office.
    Enrollment
    Crafting a Strong Brand Strategy Has Never Been More Important To Sustaining Your Enrollment
    Read
  • Three people in business attire have a conversation on a city balcony with lights in the background.
    Institutional Strategy
    The Essence of Change Is Creating Space: The Hamster Wheel Goes Nowhere Fast
    Read
  • Diverse group of students studying outdoors at Carnegie Higher Ed.
    Enrollment
    Is Your Strategic Plan a List of Ideas or a True Change Engine?
    Read
  • Diverse group of students studying outdoors at Carnegie Higher Ed.
    Enrollment
    It’s Time to See Change for What It Is…Opportunity
    Read
  • Diverse group of students studying outdoors at Carnegie Higher Ed.
    Enrollment
    The Need Imperative: Why Marketing & Financial Aid Should Come Together
    Read