As Senior Director of Programmatic & Digital Strategy for Carnegie, Stephanie Yuen enjoys helping clients achieve their goals through creative digital strategies. Stephanie oversees a team of display and streaming media specialists responsible for campaign setup, strategy development, audience building, bidding and budget strategy, optimization, and regular testing across DSP-run campaigns. She is the point of contact for programmatic platform representatives and explores new DSPs, partners, and platforms to adopt. Additionally, Stephanie trains the Carnegie Digital Team and clients on programmatic advertising. She drives innovation by staying current with industry trends and ensures her team’s processes and practices are effective and up to date.