insights

Ideas, Insights, and Perspectives

Expert perspectives and practical guidance designed to help higher education leaders navigate today’s challenges while preparing for what’s next—so institutions, and the students they serve, can thrive.

  • Blog
    Digital Advertising
    Color Is a Spectrum—So Is Accessibility
    In higher education, color does more than reflect brand identity–it builds emotion, guides navigation, and shapes first impressions. But when color is used without accessibility in mind, it can unintentionally exclude users who experience the visual world differently. An inclusive digital experience means thinking beyond aesthetics. 
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  • Blog
    Digital Advertising
    Carnegie Wins 5 at the Viddy Awards
    We are thrilled to share that Carnegie has been honored with five distinctions in the 2026 Viddy Awards, an international competition dedicated to recognizing video excellence in the digital world. Our creative team successfully secured awards for five out of our six submissions, taking home two Platinum awards, two Gold awards, and an Honorable Mention. 
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  • Case Study
    Digital Advertising
    Rice University
    See how Carnegie’s Answer Engine Optimization strategy helped Rice Business increase AI search visibility by 49%, reach #1 share of voice, and grow AI-driven engagement.
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  • On-Demand Video
    Digital Advertising
    Graduate Enrollment in the Age of AI Search
    Learn how AI search is reshaping graduate enrollment discovery and how AEO can help your programs show up accurately in AI-generated answers.
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  • Case Study
    Institutional Strategy
    Ohio Wesleyan University
    A unified institutional strategy—centered on student experience, leadership development, and data-informed decision-making—accelerated retention gains, strengthened institutional alignment, and reshaped the university’s impact years ahead of schedule.
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  • Blog
    Digital Advertising
    Carnegie Wins 8 at the 2026 Communicator Awards
    Carnegie is proud to announce that our partners earned eight Communicator Awards for excellence, effectiveness, and innovation across all areas of communication. The Communicator Awards honors marketing, communications, and creative projects for any audience.
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