AI Engine Optimization: How to Increase Your Institution’s Visibility in Generative Search

In this 20-minute webinar, Jon Covell and Kate McGowan discuss AI Engine Optimization for higher education. They explain the changing search landscape, challenges for marketers, and strategies for optimizing content, paid search, and data tracking. At the end of this session, you’ll learn: how AI is influencing search, new behaviors of prospective students, and solutions for increased visibility.