on Demand Video
AI, UX, and the Gen Z Journey: Evolving Patterns for the Next Era of Search
As AI reshapes how prospective students discover and evaluate institutions, higher education websites are entering a new era defined by changing expectations.
Following our presentation at the Digital Collegium annual conference, this expanded webinar builds on our original research with a new case study, usability testing insights, and practical examples. We will explore how Gen Z users blend traditional navigation with AI-driven discovery, and what that means for content, design, and site architecture.
Watch to discover how to:
- Keep your site relevant, discoverable, and user-centered as behaviors evolve
- Adapt your information architecture and content for conversational search experiences
- Recognize emerging UX patterns and apply them to your digital strategy
