How It Works: Conversion Rate Optimization

Learn how Carnegie’s Conversion Rate Optimization (CRO) helps colleges and universities turn more website visitors into inquiries and applications. In this quick explainer, Jack Calderini, Senior Director of Digital Integrations, walks you through our data-driven process—from auditing your analytics setup to tracking user behavior with tools like GA4 and Microsoft Clarity. See how we develop hypotheses, run A/B tests, and deploy winning strategies that improve user experience and increase conversions.