Blog

What We’re Thinking About

The Latest

Smiling young athletes holding a large gold trophy on a track, wearing medals around their necks.
Digital Advertising

Carnegie Wins Five at the Educational Digital Marketing Awards

Read more
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    How to Optimize Your Google Business Profile
    Read
  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    Carnegie Wins Platinum at the Viddy Awards
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Updates to Conversion Tracking on Facebook
    Read
  • Three people in business attire have a conversation on a city balcony with lights in the background.
    Institutional Strategy
    Six Tips for Higher Ed Marketers to Present Marketing Insights to the Board
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Creating Organic-Style Videos for Your Institution’s TikTok and Snapchat
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Garbage In, Garbage Out: Ensure Web Content Accuracy in the Age of AI
    Read
  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    Carnegie Wins Two Gold Telly Awards
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Recommendations for Higher Ed Institutions to Prepare for the New FAFSA
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    4 Strategies for Connecting to Prospective International Students
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    New TikTok Features You Need to Know for Higher Ed Advertising
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    May 1 College Enrollment Deposit Trends 2023
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    3 Steps to Enhance Campaign Performance With Slate Forms
    Read