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Two people laugh and talk outdoors at sunset with drinks in hand and a scenic background behind them.
Institutional Strategy

AI, Student Agency, and the Human Work of Higher Education

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  • Close-up of a person typing on a laptop keyboard at a desk with soft natural light.
    Digital Advertising
    Carnegie Mellon Website Redesign Honored at the Webby Awards
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  • Smiling athlete with a gold medal sits on a track, teammates standing in the background.
    Digital Advertising
    Carnegie Wins 13 at the Educational Advertising Awards
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  • Two people sitting outside, smiling and looking at a smartphone together on a city street.
    Digital Advertising
    Front-End Evolution: Bridging the Gap Between Higher Ed Redesigns
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  • Young woman smiling at camera, filming herself with a smartphone and ring light in a cozy room.
    Digital Advertising
    Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads
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  • Man in blue shirt working on laptop at a modern cafe, with another person walking by in the foreground.
    Digital Advertising
    Your Next Student Won’t Search for You, But Their AI Will
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  • Two people standing indoors, looking at a laptop together and discussing something.
    Digital Advertising
    Assembling The Ideal University Web Team To Support a High-Performing, Engagement-Driven Website
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  • Three friends smiling with arms around each other outdoors under a clear blue sky.
    Digital Advertising
    Carnegie Named a 2026 Google Premier Partner
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  • Four adults standing outside, smiling and talking together in front of green bushes and trees.
    Institutional Strategy
    Carnegie Launches Strategic Advisory Council of Campus-Based Higher Ed Leaders
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  • Smiling young athletes holding a large gold trophy on a track, wearing medals around their necks.
    Digital Advertising
    Carnegie Wins Five at the Educational Digital Marketing Awards
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    The Clock is Ticking: Is Your Institution Ready for the ADA Title II Final Rule?
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  • Smiling woman with curly hair uses a laptop at a café, with a coffee cup in the foreground.
    Digital Advertising
    The Website is Dead. Long Live the Website.
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  • A couple sits close together on a couch, looking at a tablet screen and relaxing at home.
    Branding
    The Role of Brand Personality in Higher Education Storytelling
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