Blog

What We’re Thinking About

The Latest

Young woman smiling at camera, filming herself with a smartphone and ring light in a cozy room.
Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads

Read more
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Facebook and Instagram’s Latest Targeting Restrictions
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    The 10-Point Foolproof Technical SEO Checklist for Higher Education Websites
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Segmenting Students Using Psychographics to Improve Higher Education Enrollment: What to Consider
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Why You Should Use Google Ads New Discovery Campaign
    Read
  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    3 Important Ways Knowing Your Personality Can Help Higher Ed Navigate Change
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    How to Create an Integrated Enrollment Ecosystem for Better Results
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Use Google’s Latest Higher Education Insights to Improve Your Search Campaigns
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    The Carnegie Motivator: An Innovation in Higher Education Enrollment and Student Communication
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Carnegie Conference 2022 FAQs
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Understanding Content-First Web Design for Higher Education
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Who Are You? The Power of Personality and Authentic Enrollment Marketing
    Read
  • Smiling woman in a suit working on a laptop at a desk in a bright, modern office.
    Enrollment
    Strategies that Make Your Next Student Search Smarter
    Read