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Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads

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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    4 Tips for Spring Cleaning Your Digital Marketing Campaigns
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    PRESS RELEASE: Carnegie Announces Merger with Underscore
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Reduced Student Names Doesn’t Equal Reduced Student Reach
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Google’s Top Special SERP Features for Higher Education
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Look Beyond the Click Rate—What Do Your Audiences Really Think About Your College?
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Your Higher Education Website Is a Unique Beast
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Harnessing Psychology and Neuroscience to Build Better Surveys
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  • Woman in an orange sweater sits on a balcony, smiling at her phone in sunlight, unaware of third party cookies tracking her browsing.
    Digital Advertising
    Google’s Cookie-less World: What Does it Mean for Higher Education Marketers?
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    College Admits are Down, and it’s March… Now What!?
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Why Your Higher Education Institution Shouldn’t Depend on SEO Tools
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Three Ways to Maximize Your Pipeline for F21
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Google’s Phrase Match and Broad Match Modifier Keywords Changes + Your PPC Campaign
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