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Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads


  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Strategic Decisions & Related Communications Strategy
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  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    What’s Your Mission? Use This Time to Show Who You Really Are
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    College Commitment Scenarios and Changing Student Opinions Amidst COVID-19
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    In Their Own Words: Biggest Impact COVID-19 Has Had on Prospective Graduate Students
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Rethinking Is The Strategy
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    The Power of Emotive Messaging During Social Distancing
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    The Student Search in the Time of COVID-19
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Is Friction Affecting Your Prospective Students’ Digital College Application Experience?
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Critical Insights from Prospective Graduate Students Regarding the COVID-19 Outbreak and Its Impact on Grad School Selection and Attendance
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    COVID-19 and Student Outreach: Fostering Genuine Connections
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    The Shift to 1:1 and Group Conversations on Social Media During Social Distancing
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    COVID-19 and Student Search Behavior
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