Blog

What We’re Thinking About

The Latest

Young woman smiling at camera, filming herself with a smartphone and ring light in a cozy room.
Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads

Read more
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    The Effects of COVID-19 on Current Students
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Students Aren’t In School—Now What? Mobile Footprinting Could Be Your Solution
    Read
  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    Virtual Tours: What Do Students Want to See?
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    In Their Own Words: High School Seniors on COVID-19 and Their College Selection
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    College Admission in the Time of the COVID-19 Pandemic: A Parent’s Perspective
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Leveraging Digital Marketing With Student Prospects During COVID-19
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    How to Keep Your Higher Education Community Engaged on Social Media During COVID-19
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Yielding a Fall Class During COVID-19
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Survey: What 5,000 High School Seniors Said About COVID-19’s Impact on Their College Search
    Read
  • Three people in business attire have a conversation on a city balcony with lights in the background.
    Institutional Strategy
    Anxiety and Uncertainty: Higher Education Lessons From 2008 as We Face the 2020 COVID-19 Pandemic
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    What COVID-19 Means for Student Search and Your Prospective Student Pipeline
    Read
  • Three people in business attire have a conversation on a city balcony with lights in the background.
    Institutional Strategy
    Why Do Students Choose Two-Year Schools?
    Read