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Institutional Strategy

Expanding Carnegie’s Strategic Communications Capabilities for Higher Education

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  • Digital Advertising
    The AI Browsing Shift: What Google Gemini Means for Higher Ed Marketing
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  • Woman wearing glasses intently looking at a computer screen, with reflections visible in her lenses.
    Digital Advertising
    Why Longer Academic Program Pages Are Essential for SEO and Student Experience in Higher Ed
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  • Smiling young man with dreadlocks takes a selfie by large windows in a bright, urban indoor space.
    Digital Advertising
    Why Snapchat Should Be Part of Your Higher Ed Marketing Strategy
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  • A young woman sits in a blue tractor cab, smiling at a man standing outside the vehicle.
    Enrollment
    Late-Start Wins: A Cheering Section for Community Colleges in the Final Push
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  • Woman in a blue shirt using a smartphone while standing in a modern office setting.
    Digital Advertising
    Full-Funnel Higher Ed Advertising on LinkedIn
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  • Jared Brickman
    Branding
    Summer Research Series: Personality in Storytelling Unlocks Student Attention
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  • Smiling man sitting at a desk with a laptop, notebook, and pen, looking out a window.
    Digital Advertising
    WCAG, ADA, EAA: Decoding the Alphabet Soup of Digital Accessibility Compliance in Higher Education
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  • Three friends laughing together at an outdoor table, holding smartphones and enjoying a lively atmosphere.
    Digital Advertising
    Using TikTok to Drive Student Enrollment: Creative, Community, and Conversion
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  • A woman in a blazer smiles and speaks in front of a group in a bright, modern room.
    Digital Advertising
    Carnegie Receives Prestigious Reddit Sales Partner Badge
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  • A person using a smartphone outdoors, wearing a green shirt and dark jacket, blurred background.
    Digital Advertising
    Building a Sustainable Front-End Codebase: Best Practices for Higher Ed Websites
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  • A group of friends sitting on outdoor steps, smiling and looking at a phone together.
    Enrollment
    Summer Research Series: How AI Is Reshaping the College Search
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  • Two young men sitting on an outdoor basketball court, smiling and looking at a phone together.
    Digital Advertising
    Boost Authenticity and Reach with Meta’s Existing Posts as Ads Tool
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