Navigating the Now and Next for Higher Education

Digital Marketing Toolkit

Digital marketing for higher education requires constant innovation. With new technologies and updating algorithms, the landscape is always changing. But no one understands the higher education landscape and the future of digital marketing as well as Carnegie. We bring advanced strategies to showcase your brand to the world. Above all, we tailor the plans for you: your audience, your institution, your goals.

We’ve curated a list of our resources with the best digital marketing practices, strategies, and insights. Check out the digital marketing resources below to better help you showcase your college’s brand to its desired audiences.

Curious how Carnegie can help with your digital marketing efforts? Learn more about our service offerings and unlock the power of your data. Fill out the form if you’d like to talk to a Carnegie team member about your digital marketing project.

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Building a Successful Digital Marketing RFP

We’ve put together a guide to help you write your next Digital Marketing RFP. We break down each essential section of an RFP and why it’s important. This template works as a framework that allows you to drop your institution’s information directly into the document. We also include an evaluation rubric to score RFPs. Having that quantitative data is a huge help in the partner selection process.

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2023 Trends in Higher Education Marketing

We’ve summarized the trends we observed in 2023 in both the broader world of marketing and specifically in higher education. Not all of these are new trends, but all were relevant last year and will likely stay relevant in 2024.

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TikTok vs. Snapchat: Which One to Use for Your Higher Ed Advertising Strategy?

With any marketing strategy, diversifying your approach is critical to reaching the maximum number of users within your target audience. And while TikTok may seem to reign supreme, both Snapchat and TikTok have key differences that make each of them important tools for achieving your higher education marketing goals.

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15-Step SEO Checklist for Higher Education

If you’re looking for a cost-efficient way to start funneling traffic to your institution’s website, search engine optimization is a no-brainer. In our guide, we’ll walk you through our proven 15-step process of improving SEO which you can apply to your institution’s website today.

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UTMs 101

In this 20 minute webinar, you’ll learn all the UTM basics. From the history of UTMs to best practices for higher ed to tracking and reporting, this is your one-stop-shop for how to effectively use UTM codes in your promotions.

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Featured Branding Case Study

“Partnering with Carnegie has been the best way to maximize our internal resources and equip us for growth. I attribute much of our success to Carnegie’s model—we have real-time feedback, direct access to the team’s expertise, spot-on recommendations, and ongoing adjustments.”

John Barnhart
Co-CMO
University of Idaho

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University of Idaho

Turning collaboration and adaptability into record-setting growth.