Navigating the Now and Next for Higher Education
Enrollment Strategy Toolkit
The days of big-name buys and formulaic enrollment strategy are behind us. Today, intelligent enrollment is about understanding your prospects in a deeper and more personal way, and measuring and marketing to their unique motivations and behaviors.
We’ve curated a list of resources with our best enrollment strategy practices, solutions, and insights. Check out the enrollment strategy resources below to find new ways to hit your enrollment goals.
Curious how Carnegie can help with your enrollment strategy efforts? Learn more about creating a true ecosystem approach to enrollment. Fill out the form if you’d like to talk to a Carnegie team member about your enrollment strategy project.
Build Your Enrollment Strategy
Adapting to Landscape Changes in Student Search
The landscape of higher education is undergoing profound changes. At a time like this, adapting strategies and processes is critical. At Carnegie, we’re adapting Student Search to better align with the evolving needs of the industry, and the reality that enrollment success includes retention and retention begins with recruitment. By taking a look at where Student Search has been and what the challenges are in today’s market, we’ve developed a short list of strategies to consider if you agree that it’s time to Search differently.
Creating a Successful Student Search RFP
Writing an informative and robust request for proposal (RFP) increases both the quantity and quality of proposals your college or university will receive; allowing you to choose the perfect partner. But what exactly should be included in your RFP? This guide serves as a template to help you write a great RFP and find the perfect partner for your next Student Search.
Psychographic Segmentation Is the Future of Student Search
Gone are the days of being able to simply rely on increased volume at the top of your funnel and consistent conversion points leading to increased enrollment. It now takes a more comprehensive and dynamic approach to construct a communications and marketing ecosystem that’s responsive to who your prospective students are and where they are in their decision-making journey, measuring for micro-conversions while also delivering personalized messaging to increase yield. In this webinar we talk about redefining how you think about Student Search, how you can best leverage your Slate instance, and what it will take to successfully connect with prospective students in the future.
Search Differently: Adapting to Landscape Change in Student Search
The higher education landscape is evolving rapidly. We’re facing challenges like a decline in college-bound students, decreasing test-taking numbers, and rising data privacy concerns. The student journey is becoming less predictable, and engagement channels are multiplying. Our dynamic with students has shifted, and Gen Z and Gen Alpha demand customization and authenticity. Moreover, students are increasingly questioning the value of higher education.
In this recorded webinar, we’ll delve into these changes and explore innovative Student Search strategies to tackle these challenges head-on. We’ll discuss the fundamental changes required to adapt to this evolving landscape and invite you to view student recruitment through a new lens. We’re here to help you “Search Differently.”
Student Search Strategies for Graduate Recruitment
Graduate Student Search must account for the realities of our landscape: the cycle is long, the path is indirect, lead sources must be diversified because standardized test lists aren’t dependable sources, and the channels for engagement are primarily digital. And it should build on the strategies that we’ve already mastered, like digital marketing and creative lead generation.
A Whole New Web World: End-to-End Digital Solutions for Higher Education
Under pressure from shifting student expectations, as well as from ever-tightening budgets, today’s savvy higher ed marketers must apply the latest digital tools to build innovative, modern marketing initiatives. In this hour-long, live webinar, we’ll share how forging a deep understanding of your students lays the foundation for a whole new web world, one that leverages data and insights to convert and ultimately, enroll right-fit students.
Map It Out: The Path to Better Digital Engagement With Prospective Students
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more. We’ll show you seven ways an experience map can improve engagement with prospective students.
Carnegie’s Partnership with Technolutions
Leveraging the power of Slate as our CRM of choice, we now serve both Slate and non-Slate campuses seeking an innovative Student Search partner. This is just one of many innovations we’ve made to our Student Search solution to help our clients address the changing recruitment landscape.
featured enrollment strategy case study
“Carnegie’s strategic approach to brand elevation and enrollment marketing has been nothing short of transformative for Georgia Southern University. Their expertise in research-driven brand development, coupled with cutting-edge digital marketing and a seamless Slate integration, has helped us redefine our reputation and extend our reach in key markets”
Dr. Alejandra Sosa Pieroni
Executive Vice President for Enrollment, Marketing, and Student Success
Georgia Southern University
