WHEN & WHERE
+ Dec 1, 2022
+ 4:45 pm - 5:30 pm
Your Dam Website: 5 Reasons Students Aren’t Converting on Your College Site
Thursday, December 1, 2022 at 4:45 PM
A website is an institution’s greatest marketing asset. Yet most colleges and universities admittedly have websites that lack in areas essential to converting continuing ed, online and professional student prospects at various stages in the funnel. From a lack of visibility in organic searches to content and layouts that hinder user experience, some websites can be more of a barrier than an asset for information and conversion.
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