Details
Today’s students are finding and evaluating institutions across AI tools, search engines, social platforms, email, institutional websites, and the people they trust. To earn their attention and build momentum, enrollment teams need strategies that feel relevant, connected, and credible from the first point of discovery.
In this session, Carnegie leaders will share insights from the Next Gen Learners report and best practices for building a modern enrollment engine grounded in student needs, AI visibility, personalized engagement, and cross-channel strategy.
What You’ll Learn
In this webinar, you’ll learn how to:
- Rethink enrollment strategy for a discovery journey shaped by AI, search, social, email, and institutional websites
- Move from high-volume outreach to relevance-driven engagement that reflects student needs and motivations
- Build more connected, personalized experiences across digital ads, web, email, search visibility, social, and follow-up
- Use data to optimize messaging, channels, and next steps throughout the enrollment journey
