Details
Students aren’t outright rejecting higher ed, but they are asking different questions. For many, the decision is less about choosing a preferred school and more about understanding affordability, fit, flexibility, and whether college can realistically align with their lives and goals.
In this webinar, Carnegie experts will bring the next-gen learner data to life, exploring how Gen Z and Gen Alpha are rethinking value, trust, discovery, and engagement.
What You’ll Learn
You’ll gain insight into:
- Why affordability now includes daily-life realities
- Why campus feel and belonging matter earlier in the college search journey
- How flexibility and career readiness influence academic interest
- Why authenticity and transparency are critical to building trust
- How students are using search, social, AI summaries, and owned channels to evaluate their options
What You’ll Take Away
You’ll leave with practical ways to:
- Evaluate your funnel through the lens of today’s learners
- Strengthen messaging around value, affordability, fit, and outcomes
- Create content that meets students where they are
- Better align strategy, content, and conversion with how students actually make decisions
