Navigating the Now and Next for Higher Education
Lead Generation Toolkit
Connecting with prospective students at every stage of their journey is more challenging than ever before. CollegeXpress is the go-to resource for college and scholarship searches for millions of students, parents, and counselors, which is why it’s a trusted tool for hundreds of institutions.
We’ve curated a list of resources with our best lead generation practices, strategies, and insights. Check out the lead generation resources below to better help you find the best prospective students for your institution.
Curious how Carnegie can help with your lead generation efforts? Learn more about the most powerful lead generation engine: CollegeXpress. Fill out the form if you’d like to talk to a Carnegie team member about your lead generation project.
Build Your Lead Generation Strategy
Diversify Your Lead Generation
Higher education is experiencing a tectonic shift in the world of lead generation. Gen Z and Gen Alpha are taking fewer standardized tests than prior generations and more of them are exploring skipping college altogether. As the younger generation changes their ways, so must enrollment marketers. In this webinar, we discuss how to generate qualified leads in an increasingly crowded market.
Streamline Your Student Lead Generation
In an experience economy, institutional brands are cumulative — the sum total of tangible and intangible factors, direct and vicarious experiences, and minor and milestone events. And institutional brands are inherently fragile — they require intentional management, measurement, planning, and action, alongside proactive engagement and activation. Building a brand takes time and activation.
How to Send Great Emails to Gen-Z Students
Starting August 15, 2022, Google will be implementing ad-serving protection to audiences 17 and under and, moving forward, it will disable advertisers’ ability to serve personalized ads to this protected age group (you may recall Facebook made a similar move last year). What does this mean exactly for your Google Ads targeted at prospective students?
Rising Senior Campaigns
As an admissions and enrollment professional, you’ve probably run into some of the following issues: a lack of budget to diversify lead strategy, access to fewer student names, and lack of flexibility in lead gen solutions. Our student lead generation platform, CollegeXpress, offers you access to the entire CollegeXpress database of 5.7 million students and parents, allowing you to pinpoint prospects using a variety of different targeting filters and get in front of them through direct email outreach.
5 Things to Know About Carnegie’s Student Lead Generation Platform: CollegeXpress
Lead generation for higher ed has been in Carnegie’s blood since 1985–it’s the OG service that started it all. While it’s gone through many iterations of names, services, branding, and more, the original mission has never waivered: connecting colleges and universities with the right students and students with the perfect school for them. Here are five things to know about Carnegie’s student lead generation platform, CollegeXpress.
Mapping Your Higher Ed Enrollment Ecosystem—The 5-Step Guide
Technology has changed our enrollment and marketing landscape. The channels where we operate in order to engage with students have multiplied, and the task of keeping those channels up-to-date with relevant content can be overwhelming. But where there is a challenge, there is opportunity. With some organization and prioritization, we can take the first step toward optimizing our enrollment and marketing ecosystem.
Featured Lead generation Study
“Partnering with Carnegie, we now have a full student lifecycle strategy that gives us confidence that we can successfully recruit students who belong at Mercer.”
Diana Faircloth
Assistant Vice President for Enrollment Management
Mercer University
