insights
Ideas, Insights, and Perspectives
Expert perspectives and practical guidance designed to help higher education leaders navigate today’s challenges while preparing for what’s next—so institutions, and the students they serve, can thrive.
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EnrollmentFrom AI to Action: 5 Slate Summit Keynote Takeaways for Enrollment and Marketing LeadersSlate Summit always gives us a look at what is coming next: new tools, new workflows, new ways to make the work faster, cleaner, and more connected. This year, the opening keynote was bigger than feature announcements. Yes, there was a lot of AI. Yes, there were major updates across campaigns, data, communications, reporting, Slate.org, security, and user experience. And yes, many of these tools have the potential to make marketing and enrollment teams more efficient almost immediately.
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Digital AdvertisingWhat Google Marketing Live 2026 Means for Higher EducationGoogle Marketing Live 2026 made one thing clear: AI is no longer simply enhancing search marketing—it is fundamentally reshaping higher education marketing and how prospective students discover, evaluate, and engage with colleges and universities.
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EnrollmentWhy Students Who Aren’t Planning on College May Still Be Within ReachThe Next Gen Learner: A Carnegie Perspective Report Why Students Who Aren’t Planning on College May Still Be Within Reach Carnegie’s Next Gen Learners Report revealed that today’s students are evaluating college through a more practical
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Institutional StrategyExpanding Carnegie’s Strategic Communications Capabilities for Higher EducationColleges and universities are operating in one of the most complex communications environments the sector has faced in decades. To meet this need, Carnegie has expanded its Strategic Communications practice, strengthening our ability to support colleges and universities with senior-level counsel in higher education public relations, crisis communications, media relations, internal communications, executive visibility, and change management.
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Institutional StrategyOhio Wesleyan UniversityA unified institutional strategy—centered on student experience, leadership development, and data-informed decision-making—accelerated retention gains, strengthened institutional alignment, and reshaped the university’s impact years ahead of schedule.
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