Slate In-House Execution for Student Search

An in-house Slate Student Search is game changing. This operational improvement on past Student Searches gives you ultimate control (versus a third party) while also providing the support you want. In a Carnegie + Slate Student Search, you own all the data, the reporting is fully transparent, and your communications are built into your CRM for automatic deployment and also timely optimizations. Our Slate Optimization team, Underscore, will support your transition and execution of an in-house Student Search. We’ll set up a sustainable operational infrastructure—a one-time setup that you can leverage year after year—which fully integrates your Student Search from student records and advanced segmentation to your print execution. It’s all in Slate, it’s seamless, and it’s optimized to help you meet and exceed your enrollment goals.

Your Slate Team

Carnegie’s Slate Optimization team, Underscore, will support your transition to a house-run Student Search and the full execution of this effort. We’re here for you. We’re Slate experts, trained in making the most of your instance. Here for your technical set-up of workflows, data segmentations, reporting dashboards, and channel integrations. We also do the heavy lifting of content needs—every word, design, and campaign theme.

With a Carnegie + Slate Student Search, Slate Strategist, Project Mangers, Creatives and Developers are all joining your team.

Gold Standard Optimization

Our goal is to optimize your Slate instance in order to bring your Student Search in-house—its an optimization to infrastructure that will return your investment year after year. This is a one-time setup that enhances your Slate instance and maximizes your Student Search budget.

  • For new Slate users, we can support your initial Slate Implementation and prepare you to run your Student Search in-house. For legacy Slate clients, we can support implementations or dive right into optimizing your instance for running Student Search. We’ll meet you where you are.
  • Starting with a discovery of your Slate instance, we will become familiar with all the nuances of your Slate setup and provide you with opportunities to enhance your use of this robust technology.
  • Our Student Search implementation support will assess your communication workflows, data tagging, reporting, and application setup while supporting the activation of improvements.
  • We also offer additional support with training, microsites, web personalization, SMS campaigns, and territory management engagements as needed.

Turn-Key Data Tagging + Record Management

In addition to your name buying consultation and modeling, we support the transition of those records into your CRM to ensure proper setup for segmentation and reporting. Slate is already set up for your advanced segmentation, Darts, and Carnegie Motivator, with fields to track and leverage this data—a collaboration between our Slate Optimization team (Underscore) and Technolutions.

Transparent Reporting

We create real-time campaign tracking reports within your Slate instance to monitor each campaign and achieve maximum performance through optimization of your campaigns. There are no data transfers or exports as our team works directly in your Slate instance. You’ll have access to your data and reporting 24/7—no requests needed or report delivery delays!

Marketing Automation

Your Student Search campaigns will be entirely built and managed through your Slate instance, supported by our team.

  • Utilizing Slate’s drip marketing tool, we develop segmented and targeted campaigns based on academic, geographic, demographic, psychographic, and other variables to achieve your Student Search goals. 
  • We’ve developed a wide variety of communication campaigns—including inquiry, application generation, yield, and anti-melt campaigns—for many different types of institutions.
  • Your Slate campaigns will be supported by our award-winning Creative team and tenured enrollment experts who will work with you to develop an integrated and segmented communication plan, activated by head-turning creative assets to get the best responses from prospects and inquiries.

Channel Integration

In addition to your email marketing, Slate enables integrations of your digital marketing execution for comprehensive reporting as well as print execution though Slate Print, streamlining the logistics for a highly efficient operation. 

Not A Slate School?

All components of a Carnegie Student Search can be operated through other systems; however, Slate is our preferred CRM. If you are interested in establishing a sustainable and affordable Student Search in your preferred or legacy CRM, reach out to us today.


A truly transparent and integrated Student Search.

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