At Carnegie, we heavily rely on and trust the performance data we see from campaigns in Slate. From underclassman search to senior melt, we love to look at the numbers and let them guide us.
Despite all the data we’re able to collect within Slate, there are still areas in which we want to learn more. We were interested in learning about students’ communication preferences and behaviors, so our Slate Optimization team surveyed 1,689 high school students* and followed the survey with three focus groups**. Here’s what we learned.
