Blog

What We’re Thinking About

The Latest


Smiling man in a light blazer walks outside a modern building while looking at his phone.
Digital Advertising

Color Is a Spectrum—So Is Accessibility


  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    How to Make Your Higher Education Social Media Presence ADA Compliant
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Carnegie Dartlet's Official GDPR Statement
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Ready for Launch: A Guide to Positioning Your New Academic Program for Success
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    5 “Buyer Beware” Questions to Ask Your IP Targeting Vendor
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    How to Use Instagram Stories in Higher Education Marketing
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    The Unexpectedly Simple Way Your Web Content Can Prevent Summer Melt
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    How SEO and User Experience Go Hand-in-Hand for Higher Ed Websites
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Working With a Partner to Achieve Your Goal: Improving Digital Marketing
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    GDPR Changes the International Marketing World, But What Does It Mean for Higher Education Analytics?
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Writing for CollegeXpress: The Secret to More College Brand Exposure
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Increasing Your International Student Applications…It’s Not as Hard as You Think
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Facebook Changes and the Impact on Higher Education Advertising
    Read