Navigating the Now and Next for Higher Education

Brand Strategy Toolkit

In today’s competitive higher education environment, an intelligent approach to brand strategy is mandatory. Through extensive research and utilization of our tried-and-true psychometric model, we identify your institution’s unique personality and transform the way you communicate to your audiences.

We’ve curated a list of our resources with useful best brand strategies, insights, and case studies. Check out the brand strategy resources below to better help you showcase your institution’s brand to your desired audiences.

Curious how Carnegie can help with your brand strategy efforts? Learn more about our service offerings and build a brand story that’s as unique as your institution.

Build Your Brand Strategy

Higher Ed Branding RFP Guide + Template

Writing an informative and robust branding request for proposal (RFP) is crucial to receiving a high quantity and quality of proposals. So, we’ve put together a guide of all the most important information to include to ensure you receive the best possible submissions.

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From Intention to Activation: Building a Vibrant Brand

In an experience economy, institutional brands are cumulative — the sum total of tangible and intangible factors, direct and vicarious experiences, and minor and milestone events. And institutional brands are inherently fragile — they require intentional management, measurement, planning, and action, alongside proactive engagement and activation. Building a brand takes time and activation.

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Building Brand Affinity Through Storytelling

As the number of traditional-aged college-bound students decreases, colleges and universities face a dual challenge: competing not only with each other but also with the distractions and constant noise of our ever-evolving digital age. This challenge underscores the critical role of storytelling in enrollment, communications, and marketing strategies. It’s not just about presenting facts and figures; it’s about creating a unique narrative that resonates with your audience, providing a deeper understanding of your brand’s authentic personality.

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Psychographics, Simplified

In this blog post, Tyler Borders, Carnegie’s Chief Strategy Officer breaks down the concept of psychographics. He covers how Carnegie defines psychographics, how psychographics differ from demographics, and why they’re so valuable to your institution.

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The Higher Ed Digital Branding Guide

Digital branding isn’t always covered in higher ed brand guides. So, we created this checklist to walk you through three essential areas to improve your current digital branding. In this guide, we’ll cover 18 points that your institutional digital branding should encompass.

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The Power of Personality and Authentic Enrollment Marketing

In this post from Business Development Manager, Rachel Meier, she recalls her time as an admissions counselor and her experience with Carnegie’s branding project. Rachel discusses why institutional personality is crucial to recruitment marketing and solutions that get real results.

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Featured branding Case Study

“Carnegie transformed UT Tyler’s website into a dynamic, user-friendly platform that clearly communicates our mission and impact. We are thrilled with the outcome and how it has strengthened our connection with our community.”

Laura Waits
Assistant Vice President for Digital Strategy and Web Development
University of Texas, Tyler

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University of Texas at Tyler

Traffic, engagement, and conversions soar with a redesigned website that showcases how UT Tyler inspires and empowers the entire region.