Using GA4 Events to Understand User Behavior

In this 30-minute recorded webinar, Carnegie Director of Google Analytics Elizabeth Glass and Senior Google Analytics Specialist Rachel Robison teach you how to use GA4 to understand how users interact with your institution’s website.

You’ll learn how to:

  • Correctly configure your GA4 property + Google Tag Manager settings
  • Identify key events on your website
  • Create Custom Events to track engagement on your site’s search functionality, forms, and videos
  • Ensure Custom Dimensions are added to your GA4 reports

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