How to Optimize Your Google Business Profile

In this 10-minute recording, Carengie’s Assistant Director of Content + SEO, Mia Pang, discusses the importance of Google Business Profiles in higher education and teaches you how to optimize your institution’s profiles for more organic visibility.

Watch the recording.

Related Resources

  • Young woman wearing headphones, sitting on the floor, smiling at a laptop in a cozy, sunlit room.
    Digital Advertising
    Answer Engine Optimization (AEO): Get Found in the Age of AI Student Search
    Watch
  • Woman smiling and presenting by a whiteboard in a modern office meeting room.
    Digital Advertising
    The Definitive Guide to AI Search for Higher Ed
    Read
  • Three young people standing close together outside, smiling and laughing, with trees in the background.
    Digital Advertising
    AI, UX, and the Gen Z Journey: Evolving Patterns for the Next Era of Search
    Watch
  • Man with glasses working on a laptop at a desk in a modern office with shelves and large windows.
    Digital Advertising
    AI Engine Optimization: How to Increase Your Institution’s Visibility in Generative Search
    Watch
  • Woman in glasses and a blue sweater sitting on the floor, using a laptop in a cozy living room.
    Digital Advertising
    Why Longer Academic Program Pages Are Essential for SEO and Student Experience in Higher Ed
    Watch
  • Two men looking at a phone.
    Digital Advertising
    WCAG, ADA, EAA: Decoding the Alphabet Soup of Digital Accessibility Compliance in Higher Education
    Watch
  • A group of diverse people join hands together in a circle, symbolizing unity and teamwork.
    Digital Advertising
    Carnegie + Foundation: A New Chapter in Higher Ed Content Marketing
    Watch
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    How It Works: Conversion Rate Optimization
    Watch
  • Smiling student outdoors looks at her phone, holding a laptop and wearing a backpack.
    Digital Advertising
    Digital Workshop | Advertising in the Age of Social Media Restrictions for Minors
    Watch