Recording—LinkedIn | Reuse and Recycle: Video Content for EDU

Video, did you say video? How much will it cost, how much time will it take?In this session, we will debunk the myths of video and show how your institution can maximize its potential on all budgets. We will combine video best practices with research to unveil what makes an EDU video pop for LinkedIn.

You’ll Learn:

• How advertisers can source video from other platforms, current b-roll, and animation to create best-in-class video with a budget.
• How are main ideas and scroll-stopping videos captured in 2 seconds?
• What nuances does LinkedIn bring to the table when it comes to video marketing?
• Most Importantly: How LinkedIn video can reduce lead costs, surge frequency, and lead to an enhanced enrollment pipeline.