Recording—Carnegie | Marketing Your Grad Programs

Join us for a review of many of the statistics, trends, and insights that will help with marketing your grad programs. We’ll package up data from industry studies, LinkedIn data, Carnegie research, and marketing benchmarks from hundreds of campaigns to provide you with the walk-away resource you need to inform future strategy. Information will cover factors throughout prospective grad students’ research and decision-making journey including preferences for online learning, the first questions they’re asking Google, and what they loved or hated on schools’ websites. In addition, we’ll review some of the major trends happening for marketing grad programs such as the latest in effective social media marketing, a different definition and expectation for lead generation, measuring marketing performance against enrollment and financial goals, and audience personalization and segmentation strategies across various channels.