on Demand Video
The Power of Personality: Building a Higher Education Brand That Connects
In today’s competitive and noisy higher ed landscape, recognition alone isn’t enough—your brand needs to resonate on a human level. Visibility captures attention, but connection drives action and builds affinity.
Join us for The Power of Personality: Building a Higher Education Brand That Connects, a five-part recorded webinar series where Carnegie’s brand experts share insights and actionable advice on how to build an authentic, lasting brand that truly connects with today’s students.
Personality Science: Building a Humanized Brand
Presented by: Tyler Borders, Chief Brand Officer
Tyler introduces Personality Science and shares how understanding psychographic drivers transforms traditional branding into a personalized, humanized approach, creating deeper connections and engagement. Download the slide deck.
Brand Research
Presented by: Jared Brickman, SVP Research
Jared breaks down how to measure your institution’s unique brand personality and explains how using a clear archetypal framework can help you better understand your brand, your students, and what resonates most authentically. Download the slide deck.
Brand Strategy
Presented by: David Viggiano, EVP Research, Modeling, + Strategy
Vigg discusses synthesizing psychographic insights from internal and external research into a brand strategy that aligns your institution to a shared vision. Download the slide deck.
Brand Activation
Presented by: Joe Master, SVP, Brand Management
Joe breaks down what is perhaps the most overlooked step in the branding process: Activation. From audiences to activities, Joe focuses on empowering you and your internal teams to roll out your brand in ways that are most authentic to your institution’s brand personality. Download the slide deck.
Brand Expression
Presented by: Voltaire Santos Miran, EVP Creative + Web
Voltaire demonstrates how Personality Science radically transforms your creative approach, helping you authentically express your brand to build deeper connections with students. Download the slide deck.
