Recording—Website Optimization: Developing and Optimizing High-Performing Program Pages

In the dynamic landscape of higher education, a strong online presence is crucial for attracting right-fit students. Among the key components of a university’s digital presence, program pages play a pivotal role. What information is most critical to include? What should we consider when developing a program page for a new program? How do we tackle two similar programs that are often confused by our students? This session aims to provide answers to the above and provide a set of recommendations for developing higher-performing program pages on your institution’s website. Download the slide deck.