SEO isn’t always about creating loads of new content.
In fact, changing the way you organize your content can be just as fruitful for improving your higher education SEO strategy. That’s where topic clusters come in. With this tactic, you only have to focus on content creation of one page where your already-written blogs can live, all while quietly boosting that SEO.
What Are Topic Clusters?
These may be more familiar than you think.
A topic cluster is a group of thematically related pages on a website. Each cluster has a main pillar page that provides a broad overview of the topic and links to multiple other pages that cover subtopics.
