Tracking + Attribution
Know how your audience interacts with your college or university’s website. Google Analytics and Carnegie Clarity™ illuminate key behaviors to track the effectiveness of campaigns and help tailor your message.
The most powerful free tool available to digital marketers, Google Analytics delivers a holistic view of audience engagement and identifies areas of opportunity to make more informed marketing decisions. Our Google-certified experts eliminate the guesswork from your enrollment efforts by deriving actionable insights from complex data.
Personalize website content and respond to the needs of specific audience segments with Carnegie Clarity™, our marketing attribution tool that delivers never-before-seen depth of insight into website user data. Create customized experiences based on the interests and behaviors of known and anonymous users—without requiring any action within your content management system (CMS).
Genuinely know what interests and inspires your audience, so you can craft more engaging campaigns and content.
How SEO Can Support the Promotion of Online Degree ProgramsThe number of online degree and certificate programs offered by higher education institutions has exploded in the past decade, providing endless opportunities for students to advance academically...
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Data in Higher Education: Telling Your Story Through Your NumbersWhat’s more likely to catch a potential student’s attention when they’re searching for colleges: empowering and well-written words or a string of numbers and figures? While your...