Navigating the Now and Next for Higher Education
Website Design and Development Toolkit
It’s not enough to have a good website. You need to connect your story to your audiences’ hopes, dreams, and values. We design websites for colleges and universities that are alive and persuasive—congruent with campus voices and integrated within your marketing ecosystem.
We’ve curated a list of resources with our best website design and development practices, strategies, and insights. Check out the web development resources below to help your institution build an excellent website.
Curious how Carnegie can help with your website design and development efforts? Learn more about how to build a website that better reflects your institution. Fill out the form if you’d like to talk to a Carnegie team member about your website project.
Build Your Website Design and Development Strategy
Higher Ed SEO Benchmarks 2024
How do you know if your website is truly performing well? What does “good” organic traffic look like for a university or college? Using raw data collected from over 200 higher-ed websites, this report provides essential benchmarks for evaluating organic traffic, setting realistic search engine optimization (SEO) goals, and implementing the right strategies to drive results.
The Anatomy of a Higher Education Landing Page (That Converts)
As higher education marketing professionals, our job is to connect with new audiences in novel ways. We craft the first impressions, identify the differentiators, and tell the human stories that tug at the heartstrings and inspire possibility. But how do we do this for today’s digitally immersed audiences?
The “Amazon Effect” in Higher Education
When we talk about the “Amazon effect,” we usually think about disruption in the retail industry – not the dramatic shift in consumer expectations for immediacy and user personalization. But the reality is that students, like most consumers, expect a personalized experience during their college search process – just like they do for their Netflix and Amazon accounts.
Higher Ed Website Redesign RFP Guide + Template
In our content download, Higher Ed Website Redesign RFP Guide + Template, we break down each essential section of an RFP and why it’s important. This template works as a framework that allows you to drop your institution’s information directly into the document. We also include an evaluation rubric to score RFPs. Having that quantitative data is a huge help in the partner selection process.
Crafting a Successful Web Governance Policy for Higher Education
Having an effective web governance policy is important to the student experience. The college search process can be overwhelming for prospective students and families. Learn about web governance, nine areas you can implement web governance policies, and four elements needed for a successful governance framework.
Featured website design and development Case Study
“Carnegie truly partnered with us, taking the time to understand Reed College’s unique spirit and helping us transform our outdated website into a beautiful and welcoming online home.”
Sheena McFarland
Executive Director of Public Affairs and Communications
Reed College
