Higher Education Marketing and Enrollment Strategy
Build a Brand That's as Unique and Authentic as Your Institution
If you want your university to stand out in today's higher ed landscape, you'll need an institutional brand that not only sets you apart from others, but is backed up with research and data. Our innovative and proprietary psychometric framework enables your institution to build brand strategies around its unique personality and transform the way you communicate to your audiences.
We’ve curated a list of our resources with the best brand strategies, insights, and case studies. Access our brand strategy toolkit for a competitive edge in building a powerhouse reputation that’s authentic to your higher ed institution.
Who are you? Grounded in archetypal theory, we conduct stakeholder research to understand your institution’s unique personality and to generate a brand voice and message that are as distinct as a thumbprint.
Brand Story + Positioning
Our data-driven process for positioning your brand empowers you to tell your story like no other institution can. This playbook will serve as the basis for marketing campaigns, internal communications, and beyond—creating sustained reputation performance.search engine results. Our cutting-edge strategies will increase your leads, inquiries and applications. See how Carnegie's higher education tools will help you stand out on Google, Bing, or Yahoo searches.
We show your stakeholders how to utilize your strategy in their daily lives to shape their own communications. In highly customizable training sessions, we equip your team to tell your institution’s specialized story.
For more than 35 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.