Marketing attribution plays a vital role in reporting for higher education institutions. With Carnegie Clarity™, you gain access to a person-based, comprehensive view of the channels your prospective students interact with, ensuring accurate attribution without double counting conversions.

In this short demo, we’ll review:

  • The types of data points being captured by Carnegie Clarity™
  • The use of an external dashboarding system, Google Looker Studio
  • How to filter detailed campaign data to help analyze the impact of specific strategies

Your PresenterYour Presenter

  • Nina Petropoulos Director of Product, Clarity
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    Persona The Resilient and Curious Ambassador

    As part of the Inbound Marketing team, Nina Petropoulos works closely with clients to design and develop custom interactions through Carnegie Clarity™️as well as gather insights on clients' unique audiences. Nina’s mission is to create relevant and tailored experiences for prospective students as they navigate a variety of higher ed websites, while maintaining a high level of web standards and brand styles for each institution. Before joining Carnegie Dartlet, Nina was a freelance web developer who offered design, development, and consultation services throughout her education at the University of Massachusetts Lowell, where she studied English.

    Nina Petropoulos

    As part of the Inbound Marketing team, Nina Petropoulos works closely with clients to design and develop custom interactions through Carnegie Clarity™️as well as gather insights on clients' unique audiences. Nina’s mission is to create relevant and tailored experiences for prospective students as they navigate a variety of higher ed websites, while maintaining a high level of web standards and brand styles for each institution. Before joining Carnegie Dartlet, Nina was a freelance web developer who offered design, development, and consultation services throughout her education at the University of Massachusetts Lowell, where she studied English.

Watch the Demo