You invest thousands of dollars each year to drive prospective students to your website—but what happens once they get there? Is your site truly user-friendly and effective? Are visitors finding the information they need, or are they dropping off before taking action?

Through the science of Conversion Rate Optimization (CRO), we uncover data-driven insights to better understand user behavior and intent—helping you make strategic, incremental improvements through experimentation that drive higher inquiries, applications, and enrollments.

Join us as we break down CRO for higher education—what it is and why it matters.

 

Your Presenter.Your Presenter.

  • Jack Calderini Sr. Director, Digital Integrations
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    Persona The Inventive and Curious Ranger

    Jack comes from a background in marketing, account management, and data analysis. Before joining Carnegie, he worked as an account manager at a small marketing agency specializing in the real estate industry. At Carnegie, Jack manages a small team of specialists responsible for all Google Tag Manager conversion tracking, Zapier implementation, and CRM integrations. He also works on key clients to integrate data from all digital teams (paid digital marketing, Google Analytics, Carnegie Clarity, SEO) to meet a client’s goals, tell a story, and support recommendations and optimizations.

    Jack Calderini

    Jack comes from a background in marketing, account management, and data analysis. Before joining Carnegie, he worked as an account manager at a small marketing agency specializing in the real estate industry. At Carnegie, Jack manages a small team of specialists responsible for all Google Tag Manager conversion tracking, Zapier implementation, and CRM integrations. He also works on key clients to integrate data from all digital teams (paid digital marketing, Google Analytics, Carnegie Clarity, SEO) to meet a client’s goals, tell a story, and support recommendations and optimizations.

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