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Small But Strategic: Whitworth University’s Journey to Sustainable Online Growth

Online growth doesn’t have to mean sacrificing control or mission. Whitworth University, a private Christian university in Spokane, charted a path to scalable, sustainable online expansion by aligning internal capacity with a flexible partnership model. This session explores how Whitworth evaluated its readiness, weighed partnership structures, and selected a fee-for-service approach that preserved academic ownership while accelerating growth. Learn how thoughtful planning, transparent collaboration, and a student-first mindset helped them thrive in a competitive digital education landscape. Attendees will walk away with a framework for decision-making, a better understanding of FFS models, and strategies to grow online programs without compromising institutional identity.

Your Presenter.Your Presenter.

  • Adrian Marrullier EVP, Online Program Solutions
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    Adrian is a leading expert in the branding, marketing, and management of online higher education programs. Adrian has overseen the enrollment services operations for over 300,000 online students over the past 20 years. He spent 13 years as Executive Vice President of Marketing and Enrollment Management for one of the nation’s leading Online Program Management (OPM) providers. A marketing and sales executive with deep experience in international and domestic marketing, Adrian’s expertise spans the areas of higher education, consumer packaged goods, sports marketing, fashion and e-commerce.

    Adrian Marrullier

    Adrian is a leading expert in the branding, marketing, and management of online higher education programs. Adrian has overseen the enrollment services operations for over 300,000 online students over the past 20 years. He spent 13 years as Executive Vice President of Marketing and Enrollment Management for one of the nation’s leading Online Program Management (OPM) providers. A marketing and sales executive with deep experience in international and domestic marketing, Adrian’s expertise spans the areas of higher education, consumer packaged goods, sports marketing, fashion and e-commerce.