Events WHEN & WHERE
+ Oct 6, 2025
+ 11:00 am - 11:30 am
AI Engine Optimization: How to Increase Your Institution’s Visibility in Generative Search
In this 20-minute webinar, Jon Covell and Kate McGowan discuss AI Engine Optimization for higher education. They explain the changing search landscape, challenges for marketers, and strategies for optimizing content, paid search, and data tracking. At the end of this session, you’ll learn: how AI is influencing search, new behaviors of prospective students, and solutions for increased visibility.
Your Presenters.
As AVP, Integrated Paid Media, Jon Covell leads the Paid Search team and their efforts to drive effective and successful PPC campaigns. Additionally, he works with new clients to define their holistic digital marketing plans and crafts comprehensive digital strategies that align with marketing objectives. Before joining Carnegie, Jon managed digital marketing campaigns for Optimalprint and was responsible for driving revenue growth in North America. Prior to that, he worked at Mediahub, where he led PPC initiatives across multimillion-dollar clients. He is endlessly curious about digital marketing and thrives on the ever-changing landscape.
As AVP, Integrated Paid Media, Jon Covell leads the Paid Search team and their efforts to drive effective and successful PPC campaigns. Additionally, he works with new clients to define their holistic digital marketing plans and crafts comprehensive digital strategies that align with marketing objectives. Before joining Carnegie, Jon managed digital marketing campaigns for Optimalprint and was responsible for driving revenue growth in North America. Prior to that, he worked at Mediahub, where he led PPC initiatives across multimillion-dollar clients. He is endlessly curious about digital marketing and thrives on the ever-changing landscape.
Kate McGowan is a Senior Content and SEO Specialist at Carnegie. With several years of experience writing and editing in multiple genres including digital marketing copywriting, Kate creates and executes web content and SEO strategies for colleges and universities, telling the story of each institution through content writing and information architecture design. She has a deep interest in the emergence of generative AI and has spent time educating others on how to leverage AI tools as SEOs, writers, and marketers. In her free time, she reads and volunteers in community gardens.
Kate McGowan is a Senior Content and SEO Specialist at Carnegie. With several years of experience writing and editing in multiple genres including digital marketing copywriting, Kate creates and executes web content and SEO strategies for colleges and universities, telling the story of each institution through content writing and information architecture design. She has a deep interest in the emergence of generative AI and has spent time educating others on how to leverage AI tools as SEOs, writers, and marketers. In her free time, she reads and volunteers in community gardens.