Director, Programmatic

The Director of Programmatic plays a key leadership role within the Programmatic Team, supporting the AVP of Programmatic in the strategy, execution, and evolution of Carnegie’s programmatic advertising efforts. This role helps drive the day-to-day success of the Programmatic Team through mentorship, operational guidance, and a hands-on approach to campaign oversight and innovation. The Director ensures that programmatic campaigns—spanning display, video, and audio—are expertly executed while helping to evolve Carnegie’s offerings and uphold best-in-class practices for our higher education clients.       

Responsibilities:

Programmatic Strategy & Execution:

  • Support the AVP of Programmatic in executing Carnegie’s programmatic advertising strategy across platforms and client verticals
  • Oversee and contribute to the setup, optimization, and performance of display, video, and audio campaigns in DV360 and other DSPs
  • Directly manage higher-spend campaigns, applying advanced strategies to maximize performance and ROI
  • Ensure adherence to best practices across all campaigns and identify opportunities for innovation or improvement
  • Collaborate closely with team members to troubleshoot issues and refine campaign tactics

Innovation & Product Development:

  • Partner with the AVP of Programmatic to evaluate and test new DSPs, tools, and products
  • Contribute to the development and rollout of improved processes and technologies to enhance execution, optimization, and reporting
  • Monitor industry trends and bring forward ideas that support continuous growth and innovation
  • Build relationships with platform reps to stay informed on emerging capabilities that can benefit client campaigns

Team Development & Operations:

  • Act as a mentor and resource to Programmatic Team members, offering guidance, support, and informal training
  • Assist with onboarding new hires and identifying skill-building opportunities for existing team members
  • Help assess team workload, address operational challenges, and ensure efficient campaign execution
  • Promote a collaborative, high-performing culture within the Programmatic Team and across the Digital Division

Supervisory Responsibilities:

  • Support the AVP of Programmatic with team oversight, performance evaluations, and feedback
  • Contribute to hiring decisions, onboarding processes, and career development planning
  • Help uphold quality standards and ensure client deliverables are met or exceeded
  • May directly manage 1–3 employees depending on team structure and needs

Qualifications:

  • Deep knowledge of programmatic media buying, including display, audio, and streaming advertising
  • Proficiency with Google DV360 and/or other major DSPs
  • Strong leadership and mentorship capabilities with the ability to balance team support and tactical execution
  • Excellent communication skills with the ability to clearly articulate strategy, data insights, and recommendations
  • Analytical mindset with experience optimizing based on KPIs and interpreting performance data
  • Comfortable managing multiple projects in a fast-paced, remote work environment
  • Strong problem-solving skills and the ability to adapt to new technologies
  • Must be able to work at a computer for prolonged periods

Experience

  • Bachelor’s degree required; Marketing, Advertising, Business, or a related field preferred
  • 5+ years of experience in programmatic advertising, including hands-on campaign management
  • Experience mentoring or managing junior staff strongly preferred
  • Familiarity with Google Looker Studio, Google Analytics, and other data and reporting tools
  • Experience with Asana or other project management tools is a plus
  • Google Ads Display, Google Ads Video, or Display & Video 360 certifications are a plus

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

  • Private health/dental/vision
  • 401(k) with company match
  • Generous holiday and PTO package
  • Flexible work environment (remote, in-office, and hybrid roles)
  • Half-day summer Fridays
  • Fun company events and laid-back culture
  • Opportunities for advancement
  • Industry exposure and professional development
  • Growing company with a family feel
  • Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

 

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.

Apply Today.