Senior Director, Enrollment Strategy

 The Senior Director of Enrollment Strategy leads the development and execution of integrated enrollment strategies and student search initiatives, serving as a key strategic partner for clients with complex needs. As a trusted expert and thought leader in enrollment management, this individual advises both clients and internal teams while managing and mentoring a team of strategists. This role ensures that all strategies are innovative, aligned with client objectives, and deliver measurable enrollment results—driving both team success and organizational growth.

Responsibilities:

• Client Engagement and Strategic Leadership
  • Leads on-site and virtual client engagements for high-priority or complex accounts, ensuring exceptional client experiences and driving meaningful outcomes
  • Serves as a lead strategist and practitioner for all integrated student search and enrollment strategies, acting as a point of escalation for client and team challenges
  • Facilitates high-stakes calls and oversees the creation of diverse enrollment and admissions strategy deliverables produced by the team
  • Interfaces with campus leaders in formal and informal settings to establish credibility, while creating and maintaining senior-level client relationships in partnership with the Client Success Leader
  • Guides clients and colleagues through a holistic and forward-thinking understanding of enrollment and search needs
• Data Analysis, Strategy, and Storytelling
  • Assists in managing the team’s analysis of multi-channel enrollment data, ensuring the translation of complex information into unique, actionable insights
  • Provides strategic oversight and final recommendations for targeted name purchase strategies and other data-driven initiatives
  • Develops clear deliverables and measurements of success that inspire and track exceptional standards across integrated teams
  • Communicates data-informed stories and high-level strategies effectively to a diverse group of external and internal constituents, including executive leadership
• Cross-Company Collaboration and Team Leadership
  • Manages direct reports within the Enrollment Strategy team, providing guidance, mentorship, and monitoring outcomes and workload
  • Provides constructive and timely performance evaluations, and fosters a team environment that encourages innovation, collaboration, and high-quality results
  • Assists as needed with recruiting, interviewing, hiring, and training new staff
  • Ensures that company-wide communication across client-project teams results in integrated strategies, metrics, and reporting relevant to each client’s goals
  • Stays educated on trends and developments in higher education enrollment and marketing, disseminating knowledge to the team and broader organization
  • Provides sales and marketing support as needed, including sales calls, research, and strategic input

Qualifications:

• Extensive expertise in higher education enrollment management and admissions
• Proven track record in leading and developing high-performing teams
• Demonstrated success in developing enrollment and student search strategies that drive results for institutions and clients
• Ability to assess the needs of clients, consumers, and target audiences by analyzing large volumes of information and distilling it into clear, actionable insights that drive enrollment success
• Skilled in driving client outcomes and fostering long-term relationships by identifying opportunities to grow accounts and enhance partnerships for sustained success
• Ability to inspire confidence in V- and C-level executives
• Exceptional presentation and client management skills
• Outstanding strategic thinking and communication skills
• Insight to identify problems and take measures to rectify them
• Strong ability to manage multiple projects simultaneously while effectively balancing competing priorities
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods

Experience

• Bachelor’s degree in a related field; master’s degree (preferred).
• Minimum of 8 years of experience in enrollment, admissions, strategic communications, or some combination at an institution of higher education or higher education agency, or within a related industry
• Minimum of 6 years of experience working in higher education with Student Information Systems (SIS) 
• Minimum of 2 years of direct supervisory or formal mentorship experience
• Extensive experience with CRM tools or other relational database systems
• Proven success in leading enrollment, admission, and student search projects; managing cross-functional teams; and consistently achieving impactful results

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• Private health/dental/vision
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development
• Growing company with a family feel
• Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

 

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.