Audience: Community College

Higher education institutions are no strangers to controversy, but the range of crises we have to plan for has evolved. Instead of handling internal challenges like recruiting students or balancing the budget, colleges and universities are finding themselves in the crosshairs of politically motivated scrutiny, investigations, and funding threats.

We are excited to integrate Organic Social Media into our Digital Marketing services to bring strategic and engaging unpaid social strategies to our partners. These new services bring strategic, data-informed, and expert-led organic social strategies to our partners—helping strengthen your brand, boost engagement, and stay relevant across platforms.

If you’re a member of the Slate community, you already know Slate is one of your most powerful tools. But when your Slate expert leaves—or your team is stretched too thin—daily operations, communications, application workflows, and more can quickly fall behind. And for many institutions, hiring new full-time staff simply isn’t feasible. That’s where Carnegie’s Embedded Slate Captain offering comes in. Our Embedded Slate Captain gives your institution flexible, high-impact Slate support from an experienced professional who functions as part of your team—without the long-term commitment or cost of a full-time hire.

In today’s competitive higher education landscape, your website is one of your most powerful recruitment tools. But if visitors aren’t converting—whether that means filling out an inquiry form, starting an application, or scheduling a campus visit—your marketing efforts may not be reaching their full potential.

With the end of the fiscal year coming up, now’s the time for community colleges to make the most of any remaining Perkins V funds. In higher ed, so many of us are being asked to do more with less, so it’s critical that schools make the most of every funding opportunity available to them.
Perkins funding is all about improving access to CTE programs, promoting equity, and making sure what you’re offering lines up with real-world workforce demands. Now is a great time to find creative ways to make full use of the money to prep for future programs set yourself up for more success in the future.

The college selection process is deeply personal. Even the smallest details can influence a student’s decision to attend (or not attend) your institution. For an admissions team, navigating these details to guide students toward enrollment can seem like an impossible negotiation.

As more users turn to streaming platforms as their main source of information and entertainment, the prevalence and popularity of Connected TV ads have shot up. Nowadays, CTV is an essential component of any modern digital marketing strategy. 

Google named Carnegie’s digital marketing team as a 2025 Google Premier Partner! This marks over 10 years we’ve been a Premier Partner.

In today’s higher education landscape, traditional marketing strategies—built on demographics, test scores, and zip codes—no longer provide the depth needed to engage and convert modern students. While demographics tell us who and where—they don’t tell us why.

The challenges facing higher education aren’t just about policy—they’re about perception. Institutions must go beyond policy debates and clearly articulate their broader value to their community. Colleges and universities are not just places of learning—they fuel innovation, drive economic mobility, and strengthen communities. Now more than ever, higher education leaders must work together to ensure this message resonates. Here’s where to start.