Audience: Community College

For more than two years, we’ve navigated the implications of AI Overviews and generative search engines, adapting our strategies with what we’ve learned. But just as we were unpacking that terrain, Google is ushering in the next significant evolution: Google AI Mode. Today, we will explore what this means for students and colleges, and how building your website on a foundation of content tailored to meet a complete user journey is essential for your institution’s search engine optimization (SEO) efforts, as well as your PPC (Pay-Per-Click) ad strategy.

At the recent Slate Summit 2025 in Las Vegas, Technolutions founder and CEO Alexander Clark unveiled a powerful new wave of AI-driven features, marking the next chapter in Slate’s evolution. Slate AI is transforming from a promising assistant into a full-blown force of automation, insight, and creativity. Whether you’re a Slate superuser or just starting to explore what’s possible, these new AI features are set to revolutionize how higher education institutions manage admissions, communications, student success, and everything in between.

In the constantly evolving world of digital marketing, higher education professionals are always searching for platforms that meet students where they are. Reddit offers a compelling mix of authenticity, community, and search intent that makes it uniquely powerful for higher education marketing.

We’re excited to launch Targeted Research Surveys, a flexible suite of pre-built survey options that help community and technical colleges quickly collect meaningful feedback from students, faculty, and staff. Whether you’re looking to improve retention, strengthen community perception, or re-engage stop-outs, our surveys deliver the insights you need to drive strategic action.

Today’s students don’t wait for college brochures in the mail. They open Google. More than 80% of college applicants turn to search engines to explore programs, compare schools, and gather information. If your university isn’t visible in those early results, you’re missing the chance to be considered. Search engine optimization (SEO) helps you earn that visibility. It builds trust, drives engagement, and supports student decision-making at every stage of the higher ed recruitment funnel. When treated as a long-term, data-driven investment, SEO becomes a core part of your enrollment marketing strategy.

Reaching today’s prospective students means meeting them in the digital spaces they enjoy most, and doing so with experiences that feel personal, interactive, and fun. For colleges and universities, Snapchat’s augmented reality (AR) ad formats—Filters and Lenses—offer a dynamic way to become part of those everyday moments.

This spring, Meta officially rolled out advertising capabilities on Threads, its new text-based social platform built by the Instagram team. While the rollout is still limited, this marks a major milestone for brands looking to connect with Gen Z audiences in fresh, authentic ways. For colleges and universities, it’s also a signal: now is the time to start thinking seriously about using Threads to support your social media marketing strategy.

Understanding how seasonality shapes the undergraduate enrollment funnel is critical to building effective enrollment marketing strategies in higher education. Each year, student behavior follows a predictable cycle aligned with academic calendars and application deadlines, driving shifts in search volume, intent, and conversion actions across the funnel. From early exploration in the fall to decision-making in the spring, these fluctuations signal when prospective students are researching, applying, or confirming their enrollment.

Not all enrollment marketing and student success partners are created equal. And in today’s higher education landscape, where expectations are high and the stakes even higher, choosing the right partner is one of the most important decisions an institution can make.

In today’s competitive higher education landscape, digital marketers are under more pressure than ever to prove ROI, track student journeys across multiple touchpoints, and make data-informed decisions. As browser privacy settings evolve and third-party cookies face increasing restrictions across various platforms, traditional tracking methods—like browser-based pixels—are becoming less reliable.

That’s where LinkedIn’s Conversions API (CAPI) comes in. For colleges and universities running LinkedIn ad campaigns, CAPI offers a powerful, privacy-conscious digital marketing strategy that bridges the data gap and boosts attribution accuracy.