Audience: Undergraduate

Higher education institutions are no strangers to controversy, but the range of crises we have to plan for has evolved. Instead of handling internal challenges like recruiting students or balancing the budget, colleges and universities are finding themselves in the crosshairs of politically motivated scrutiny, investigations, and funding threats.

We are excited to integrate Organic Social Media into our Digital Marketing services to bring strategic and engaging unpaid social strategies to our partners. These new services bring strategic, data-informed, and expert-led organic social strategies to our partners—helping strengthen your brand, boost engagement, and stay relevant across platforms.

The admissions decision is a huge moment for students and admissions offices alike, but it’s not the conclusion of the enrollment journey. Yield, student success, and retention are also incredibly important to your institutional goals. A smooth transition from admissions to other departments on campus to ensure students thrive is crucial to meeting those other goals.

York College of Pennsylvania wanted a holistic approach to increase their enrollment while aligning their Student Search strategy with their digital work. Working with a single partner would ensure efficiency across the full student journey.

One of the most consistent trends in higher education over the past 10-15 years has been rising tuition discount rates. NACUBO’s annual Tuition Discounting Study for private institutions and the College Board’s Trends in College Pricing and Student Aid both highlight a sobering reality: Inflation-adjusted tuition and fee revenue per student has fallen over the past 15 years.

If you’re a member of the Slate community, you already know Slate is one of your most powerful tools. But when your Slate expert leaves—or your team is stretched too thin—daily operations, communications, application workflows, and more can quickly fall behind. And for many institutions, hiring new full-time staff simply isn’t feasible. That’s where Carnegie’s Embedded Slate Captain offering comes in. Our Embedded Slate Captain gives your institution flexible, high-impact Slate support from an experienced professional who functions as part of your team—without the long-term commitment or cost of a full-time hire.

Before redesigning its website with Carnegie, UT Tyler faced significant challenges that hindered its ability to effectively communicate its mission and offerings.

In today’s competitive higher education landscape, your website is one of your most powerful recruitment tools. But if visitors aren’t converting—whether that means filling out an inquiry form, starting an application, or scheduling a campus visit—your marketing efforts may not be reaching their full potential.

At Carnegie, we’re always looking for new ways to help higher education institutions connect with the right students at the right time. That’s why we’re excited to announce our new partnership with Tuition Exchange (TE), a nonprofit consortium of over 700 colleges and universities, to launch an innovative college search and inquiry tool.

The college selection process is deeply personal. Even the smallest details can influence a student’s decision to attend (or not attend) your institution. For an admissions team, navigating these details to guide students toward enrollment can seem like an impossible negotiation.