Audience: Undergraduate

As more users turn to streaming platforms as their main source of information and entertainment, the prevalence and popularity of Connected TV ads have shot up. Nowadays, CTV is an essential component of any modern digital marketing strategy. 

Google named Carnegie’s digital marketing team as a 2025 Google Premier Partner! This marks over 10 years we’ve been a Premier Partner.

In today’s higher education landscape, traditional marketing strategies—built on demographics, test scores, and zip codes—no longer provide the depth needed to engage and convert modern students. While demographics tell us who and where—they don’t tell us why.

The challenges facing higher education aren’t just about policy—they’re about perception. Institutions must go beyond policy debates and clearly articulate their broader value to their community. Colleges and universities are not just places of learning—they fuel innovation, drive economic mobility, and strengthen communities. Now more than ever, higher education leaders must work together to ensure this message resonates. Here’s where to start.

Carnegie is excited to announce that Shankar Prasad has joined its senior leadership team as Chief Strategy Officer. With an extensive background in higher education leadership, strategic innovation, and institutional growth, Shankar brings invaluable expertise to Carnegie at a time when colleges and universities are navigating unprecedented change.

As student search trends and the higher education industry continue to evolve, Google Ads Scripts provides an effective tool that is utilized to efficiently manage campaigns. These blocks of JavaScript code assist in developing data-driven campaign insights and optimizations that are utilized to further maximize the impact PPC and Performance Max campaigns have on reaching your enrollment goals.

Standing out on crowded social feeds can be a challenge—especially for higher education institutions. While organic social media is vital, pairing it with paid advertising strategies has proven to be an increasingly effective way to amplify your reach and impact.

Connecting with prospective students is harder than ever before due to decreasing attention spans and increasing competition for attention—you’ve heard it all before. What you haven’t heard: Carnegie’s Lead Generation service now gives you a competitive edge.

In this digital age, social media platforms are vital tools for universities and colleges to connect with prospective students. However, engaging with prospective students, many of whom are minors, comes with important privacy and safety considerations. Major platforms like Meta (Facebook and Instagram), Snapchat, TikTok, and LinkedIn have recognized these challenges and implemented robust safety measures to protect young users. 

Your application deadline has come and gone. Wherever the number is now, your applicant pool isn’t going to grow any further. So what can be done to move as many students as you can from admitted to enrolled?