2022 Connection Conference

See you next year

The 2022 Connection conference has come to a close. Thanks to all who attended and to our speakers for delivering three days of great content.

What’s next?

All sessions were recorded and will be made available to registrants and attendees following the event. You will receive an email notification when recordings are ready.

And after that? The 2023 Carnegie Conference is happening again in Disney! Save the dates: January 25-26, 2023. More information will be coming soon!

Questions? marketing@carnegiehighered.com


  • + Tuesday, July 12 - Thursday, July 14, 2022
    + Virtual (Zoom)

  • + This is a FREE event

Conference Details


The Connection is a free, three-day virtual conference for enrollment and marketing professionals. Industry experts will deliver content that is timely and relevant to our current landscape and applicable for all audiences, including undergraduate, graduate, online, adult, and continuing education.


As an attendee, you are invited to take in the full three days of content or pick and choose sessions that work best with your calendar.


Schedule at a Glance


12:00 – 12:45 PM—NACAC | A Discussion With NACAC CEO, Dr. Angel Perez

1:00 – 1:45 PM—NAGAP | The Grad Enrollment Management Landscape: A NAGAP Discussion

2:00 – 2:45 PM—Maguire Associates | The Age of Personalization: Shifting Strategies and Maximizing Yield Through Individualized Communication, Yield, and Aid Strategies

3:00 – 3:45 PM—UPCEA | Institutional Readiness for the Post-pandemic Learner

4:00 – 4:45 PM—Panel | Reality Vs. Aspiration: Representing Diversity Authentically in Higher Ed Marketing


10:00 – 10:45 AM—Google | Student Perspectives on the Value of Education
11:00 – 11:45 AM—Carnegie | Higher Education Digital Marketing Trends for 2022 and Beyond
12:00 – 12:45 AM—Snapchat | Ace the Test: Education & Learning on Snapchat
1:00 – 1:45 PM—TikTok | EduTok: Reaching the Next Generation of Students on the World’s Hottest Platform
2:00 – 2:45 PM—Spotify | Streaming and Audio: Innovations in Higher Learning with Spotify
3:00 – 3:45 PM—Linkedin | From Interest to Enrollment: How to Win With Creative
4:00 – 4:45 PM—ETS | Smart Recruitment Strategies in Our Evolving World


10:00 – 10:45 AM—Carnegie | Sustainable Storytelling for Higher Education
11:00 – 11:45 AM—RW Jones | Living Your Authentic Self—A Look At How to Use Data and Strategic Communications to Create an Ethos-Minded Student Experience and Campus Climate
12:00 – 12:45 PM—ZeeMee | The Power of Prospective Student-to-Prospective Student Recruitment and How to Harness It
1:00 – 1:45 PM—Technolutions | Student Success and Where Slate Fits In
2:00 – 2:45 PM—Carnegie | Slate Summit’s Hot New Features—But Now What?
3:00 – 3:45 PM—Common App | Unpacking Common App Data Trends Through the Pandemic
4:00 – 4:30 PM—CollegeXpress | So, What Do the Students Have to Say?

2022 Connection Conference Featured Presenters

Carnegie announces the acquisition of Fire Engine RED's Student Search service.