2022 Connection Conference
Industry Experts Are Joining Forces
Join us for the second annual CONNECTION CONFERENCE July 12-14, 2022—a free higher education enrollment and marketing virtual conference where experts in our industry are joining forces to bring you inspiring conversation, new insights, and actionable content. Featuring speakers from: Google | Snapchat | NACAC | Technolutions | NAGAP | Spotify | Maguire Associates | TikTok | UPCEA | RW Jones | ETS | Common App | LinkedIn | And More...
+ Tuesday, July 12 - Thursday, July 14, 2022
+ Virtual (Zoom)
+ This is a FREE event
The Connection is a free, three-day virtual conference for enrollment and marketing professionals. Industry experts will deliver content that is timely and relevant to our current landscape and applicable for all audiences, including undergraduate, graduate, online, adult, and continuing education.
As an attendee, you are invited to take in the full three days of content or pick and choose sessions that work best with your calendar.
Schedule at a Glance
12:00 – 12:45 PM—NACAC | A Discussion With NACAC CEO, Dr. Angel Perez
1:00 – 1:45 PM—NAGAP | The Grad Enrollment Management Landscape: A NAGAP Discussion
2:00 – 2:45 PM—Maguire Associates | The Age of Personalization: Shifting Strategies and Maximizing Yield Through Individualized Communication, Yield, and Aid Strategies
3:00 – 3:45 PM—UPCEA | Institutional Readiness for the Post-pandemic Learner
4:00 – 4:45 PM—Panel | Reality Vs. Aspiration: Representing Diversity Authentically in Higher Ed Marketing
10:00 – 10:45 AM—Google | Student Perspectives on the Value of Education
11:00 – 11:45 AM—Carnegie | Higher Education Digital Marketing Trends for 2022 and Beyond
12:00 – 12:45 AM—Snapchat | Ace the Test: Education & Learning on Snapchat
1:00 – 1:45 PM—TikTok | EduTok: Reaching the Next Generation of Students on the World’s Hottest Platform
2:00 – 2:45 PM—Spotify | Streaming and Audio: Innovations in Higher Learning with Spotify
3:00 – 3:45 PM—Linkedin | From Interest to Enrollment: How to Win With Creative
4:00 – 4:30 PM—ETS | Smart Recruitment Strategies in Our Evolving World
10:00 – 10:45 AM—Carnegie | Sustainable Storytelling for Higher Education
11:00 – 11:45 AM—RW Jones | Living Your Authentic Self—A Look At How to Use Data and Strategic Communications to Create an Ethos-Minded Student Experience and Campus Climate
1:00 – 1:45 PM—Technolutions | Student Success and Where Slate Fits In
2:00 – 2:45 PM—Carnegie | Slate Summit’s Hot New Features—But Now What?
3:00 – 3:45 PM—Common App | Unpacking Common App Data Trends Through the Pandemic
4:00 – 4:30 PM—CollegeXpress | So, What Do the Students Have to Say?