Connect with the Carnegie team at this year’s AMA Symposium for the Marketing of Higher Education in National Harbor, Maryland! Here’s where you can catch us at the conference:

At Our Pre-Conference Presentation:

Aligning Institutional Strategy and Brand for Impact

Sunday, November 9 @ 4:00 PM

Most colleges and universities treat institutional strategy and brand strategy as separate efforts, often managed by different teams with different goals. However, in today’s changing higher education landscape, it is important to connect these approaches for better results.

This pre-conference workshop, led by Eric Page, Emma Jones, and Joe Master, will examine how combining institutional strategy and brand strategy can help colleges and universities work more effectively across functional areas, support informed decisions by campus leaders, and set clear priorities that matter to both internal and external audiences.

Through practical examples, group discussions, and hands-on activities, participants will:

  • Identify common gaps between institutional strategy and how the institution presents itself
  • Learn ways to include brand considerations in planning and decision-making
  • Discuss how values and the institution’s character can shape future goals
  • Find opportunities for better cooperation among marketing, enrollment, and leadership teams

At Our Conference Presentation:

Building and Supporting a Presidential Engagement Strategy

Monday, November 10 @ 3:30 PM

Presidential visibility plays an increasingly pivotal role in shaping institutional reputation and trust. This fireside chat explores how senior marketing and communications leaders can partner with university presidents to develop and sustain a purposeful engagement strategy. Featuring a practical framework grounded in real-world experience, the session will highlight how to align presidential voice with mission, manage reputational risk, and amplify thought leadership. Attendees will leave with actionable tools for structuring and supporting executive communications that build credibility, foster connection, and drive institutional impact.

 

Your Attendees.Your Attendees.

  • Kelsey Anderson VP, Client Success
    Email LinkedIn
    Persona The Adventurous and Energetic Dynamo

    Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.

    Kelsey Anderson

    Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.

  • Tyler Borders Chief Brand Officer
    Email Twitter LinkedIn
    Persona The Innovative and Confident Visionary

    As Chief Brand Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

    Tyler Borders

    As Chief Brand Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

  • Jaime Oleksik SVP, Business Development
    Email LinkedIn
    Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

  • Eric Page Chief Client Officer
    Email LinkedIn
    Persona The Innovative and Confident Captain

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

    Eric Page

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

  • Matt Gerien SVP, Strategic Communications
    Email LinkedIn
    Persona The Sophisticated and Confident Captain

    Matt Gerien, Senior Vice President at Carnegie, is an experienced communication leader who works to enhance clients’ brand reputation through cohesive and human-centered communications. From campus to Capitol Hill, Matt has advised college and university presidents and senior leaders on strategic and crisis communications matters. Before joining Carnegie, he served as chief communications officer at Rhodes College. Matt also spent a decade as a television journalist covering local and national news. He began his communications career as a congressional press secretary.

    Matt Gerien

    Matt Gerien, Senior Vice President at Carnegie, is an experienced communication leader who works to enhance clients’ brand reputation through cohesive and human-centered communications. From campus to Capitol Hill, Matt has advised college and university presidents and senior leaders on strategic and crisis communications matters. Before joining Carnegie, he served as chief communications officer at Rhodes College. Matt also spent a decade as a television journalist covering local and national news. He began his communications career as a congressional press secretary.

  • Joe Master SVP, Brand Management
    Email LinkedIn
    Persona The Philosophical and Creative Curator

    As Senior Vice President of Brand Management for Carnegie, Joe Master partners with institutions to build brands that resonate with emotion and authenticity. Prior to his agency work, Joe spent 13 years leading marketing and communications teams at two large Philadelphia universities—Temple University and Drexel University. Joe served as Assistant Vice President of Marketing & Digital Strategy for Drexel University on the in-house team responsible for executing the award-winning Ambition Can’t Wait national brand awareness campaign. His work has appeared in newspapers, magazines, television commercials, and on digital screens across the nation.

    Joe Master

    As Senior Vice President of Brand Management for Carnegie, Joe Master partners with institutions to build brands that resonate with emotion and authenticity. Prior to his agency work, Joe spent 13 years leading marketing and communications teams at two large Philadelphia universities—Temple University and Drexel University. Joe served as Assistant Vice President of Marketing & Digital Strategy for Drexel University on the in-house team responsible for executing the award-winning Ambition Can’t Wait national brand awareness campaign. His work has appeared in newspapers, magazines, television commercials, and on digital screens across the nation.

  • Voltaire Santos Miran EVP, Creative + Web
    Email LinkedIn
    Persona The Compassionate and Charming Aficionado

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

  • Hallie Devido Director, Client Success
    Email LinkedIn
    Persona The Engaging and Determined Protector

    As a Director of Client Success in the Business Development division at Carnegie, Hallie Devido brings compassion, attentiveness, and resolve to her clients and seeks to understand their unique needs to offer personalized solutions. Hallie has an extensive background in higher education, serving at both large public and private universities in undergraduate and graduate enrollment management and marketing. She most recently was the Director of Recruiting for the College of Arts + Sciences at Indiana University-Bloomington, where she increased their enrollment by over 45%. Hallie values collaborative partnerships and is excited about building authentic relationships, serving as a trusted advisor, and advocating for her clients.

    Hallie Devido

    As a Director of Client Success in the Business Development division at Carnegie, Hallie Devido brings compassion, attentiveness, and resolve to her clients and seeks to understand their unique needs to offer personalized solutions. Hallie has an extensive background in higher education, serving at both large public and private universities in undergraduate and graduate enrollment management and marketing. She most recently was the Director of Recruiting for the College of Arts + Sciences at Indiana University-Bloomington, where she increased their enrollment by over 45%. Hallie values collaborative partnerships and is excited about building authentic relationships, serving as a trusted advisor, and advocating for her clients.