Meet the Carnegie team in Grand Rapids, Michigan, for the 2025 Digital Collegium and catch our presentation!

 

Conversational AI: Capturing Gen Z Audiences Before They Bounce

This session combines Carnegie’s UX and content strategy expertise with Squiz’s advanced search technology to deliver actionable insights to prepare for the rapid change in user search behavior. You’ll learn specific and actionable approaches to content modeling, taxonomy implementation and governance structures that ensure your digital ecosystem remains discoverable and relevant in an AI-driven environment.

 

 

Your Speaker.Your Speaker.

  • Bill McLaughlin EVP, Web Solutions
    Email LinkedIn
    Persona The Confident and Curious Adventurer

    Bill joined the Carnegie team in 2021 when the company acquired mStoner, a web design and development agency for higher education that he co-led as COO/CFO and Head of Project Delivery. He has more than 25 years of experience in web development in agency, start-up, and corporate environments. Bill works closely with clients to form strategic partnerships and bring custom solutions to their challenges. He is a hands-on problem solver who is passionate about user experience and the intersection of design, content, and technology.

    Bill McLaughlin

    Bill joined the Carnegie team in 2021 when the company acquired mStoner, a web design and development agency for higher education that he co-led as COO/CFO and Head of Project Delivery. He has more than 25 years of experience in web development in agency, start-up, and corporate environments. Bill works closely with clients to form strategic partnerships and bring custom solutions to their challenges. He is a hands-on problem solver who is passionate about user experience and the intersection of design, content, and technology.

Your Attendees.Your Attendees.

  • Mia Pang Director, Content & SEO
    Email
    Persona The Persevering and Creative Curator
    Mia Pang
  • Jenna Briggs AVP, Client Success
    Email
    Persona The Innovative and Competitive Contender

    As AVP for Client Success, Jenna Briggs brings curiosity, determination, and empathy to each client relationship to help connect them to Carnegie strategies that drive results. For the past 12 years, Jenna has served as a senior leader at institutions both large and midsized in the US and abroad. She brings a unique perspective, having worked extensively in undergraduate, international, and graduate enrollment management as well as marketing and communications.

    Jenna Briggs

    As AVP for Client Success, Jenna Briggs brings curiosity, determination, and empathy to each client relationship to help connect them to Carnegie strategies that drive results. For the past 12 years, Jenna has served as a senior leader at institutions both large and midsized in the US and abroad. She brings a unique perspective, having worked extensively in undergraduate, international, and graduate enrollment management as well as marketing and communications.

  • Alayna Setterlind Director, Web Design and UX
    Email
    Persona The Inquisitive and Creative Storyteller

    Alayna Setterlind works as a creative on Carnegie's Web Team to create stunning user interface design systems, bridging the gap between the creative team and the technical Front-End Development team to produce versatile user experiences. Alayna enjoys collaborating across teams to create web experiences that are of the highest quality for clients. She leverages her unique professional background to bring fresh ideas and design concepts to higher education institutions. Alayna is a graduate of Northern Michigan University with a bachelor of arts degree in graphic communications and marketing. Her first agency job was in Marquette as a visual designer where she worked on a variety of designs for websites, mobile apps, and software apps.

    Alayna Setterlind

    Alayna Setterlind works as a creative on Carnegie's Web Team to create stunning user interface design systems, bridging the gap between the creative team and the technical Front-End Development team to produce versatile user experiences. Alayna enjoys collaborating across teams to create web experiences that are of the highest quality for clients. She leverages her unique professional background to bring fresh ideas and design concepts to higher education institutions. Alayna is a graduate of Northern Michigan University with a bachelor of arts degree in graphic communications and marketing. Her first agency job was in Marquette as a visual designer where she worked on a variety of designs for websites, mobile apps, and software apps.