Meet the Carnegie team in Virginia Beach, VA for NCMPR District 2 and catch our presentation!

 
Alamance Community College swapped “print and pray” mailers for precision digital targeting — and the difference was immediate. By building campaigns segmented for Gen Z, adult learners, and career switchers, the marketing team not only drove a 20% summer enrollment surge but also transformed how they worked day-to-day. Data dashboards allowed adjustments mid-campaign instead of waiting months for results. Budgets became more efficient because leadership could see exactly how digital dollars were working. And most importantly, the workload shifted from guessing and reprinting to planning and optimizing. This session shows how modern outreach not only delivers enrollment growth, but also gives marketing teams the tools to work smarter and prove impact at every level.

You’ll learn how to:

  • Show how replacing mass mailers with digital targeting increases efficiency and impact.
  • Demonstrate how dashboards and data transparency empower teams to adjust campaigns in real time.
  • Share how segmentation by audience profile creates better results and reduces workload strain.

 

 

Your Attendees.Your Attendees.

  • Pete Baccile VP, Community College Solutions Persona The Determined and Selfless Advisor

    As Vice President of Community College Solutions, Pete Baccile partners with community colleges nationwide to drive enrollment growth and student opportunity. Drawing on over 20 years of leadership in higher education, edtech, and workforce development, he crafts strategic solutions that align with each institution’s goals. Pete leverages his deep knowledge of institutional operations, marketing, and technology integration to help community colleges expand access, improve outcomes, and strengthen community impact.

    Pete Baccile

    As Vice President of Community College Solutions, Pete Baccile partners with community colleges nationwide to drive enrollment growth and student opportunity. Drawing on over 20 years of leadership in higher education, edtech, and workforce development, he crafts strategic solutions that align with each institution’s goals. Pete leverages his deep knowledge of institutional operations, marketing, and technology integration to help community colleges expand access, improve outcomes, and strengthen community impact.

  • Mikaela Schultz Research Analyst
    Persona The Energetic and Supportive Shepherd
    Mikaela Schultz