Meet the Carnegie team in Las Vegas, NV for NCMPR Districts 4 + 6 and catch our presentation!

 

Attraction Over Promotion: Enrollment Growth Strategy … Simplified

Community colleges can’t rely on episodic campaigns anymore. This session shares how San Juan College transformed outdated, siloed marketing into a unified, audience-driven enrollment strategy that attracted students instead of chasing them. We’ll explore how authentic cost and ROI storytelling, digital-first audience segmentation, and revamped web journeys delivered a 48x ROI and record-breaking enrollment lift. Attendees will walk away with concrete strategies to turn their brand into a magnet for students.

You’ll learn how to:

  • Show how authentic cost/ROI storytelling reshapes community perception of affordability and value.
  • Demonstrate how unified marketing and enrollment orchestration builds long-term pipelines
  • Provide a roadmap for applying these strategies to local campaigns — from website to CRM.

 

 

Your Attendees.Your Attendees.

  • Pete Baccile VP, Community College Solutions
    Email LinkedIn
    Persona The Determined and Selfless Advisor

    As Vice President of Community College Solutions, Pete Baccile partners with community colleges nationwide to drive enrollment growth and student opportunity. Drawing on over 20 years of leadership in higher education, edtech, and workforce development, he crafts strategic solutions that align with each institution’s goals. Pete leverages his deep knowledge of institutional operations, marketing, and technology integration to help community colleges expand access, improve outcomes, and strengthen community impact.

    Pete Baccile

    As Vice President of Community College Solutions, Pete Baccile partners with community colleges nationwide to drive enrollment growth and student opportunity. Drawing on over 20 years of leadership in higher education, edtech, and workforce development, he crafts strategic solutions that align with each institution’s goals. Pete leverages his deep knowledge of institutional operations, marketing, and technology integration to help community colleges expand access, improve outcomes, and strengthen community impact.

  • Sarah Krasnoff Client Success Manager
    Email LinkedIn
    Persona The Sophisticated and Hospitable Guide

    With over four years in higher education, specializing in undergraduate enrollment and admissions, Sarah Krasnoff excels as a Client Success Manager at CLARUS Digital Operations. They bridge the gap between our community college and technical school clients and our internal team, expertly understanding and addressing client needs and challenges. Sarah combines their experience in facilitating first-year programs with a deep grasp of CLARUS’s digital solutions to ensure timely, high-quality outcomes and strong client satisfaction. Their role is pivotal in fostering effective client relationships and delivering exceptional service.

    Sarah Krasnoff

    With over four years in higher education, specializing in undergraduate enrollment and admissions, Sarah Krasnoff excels as a Client Success Manager at CLARUS Digital Operations. They bridge the gap between our community college and technical school clients and our internal team, expertly understanding and addressing client needs and challenges. Sarah combines their experience in facilitating first-year programs with a deep grasp of CLARUS’s digital solutions to ensure timely, high-quality outcomes and strong client satisfaction. Their role is pivotal in fostering effective client relationships and delivering exceptional service.