NCMPR 2025 – District 5

Meet the Carnegie team in Kansas City, KS for NCMPR District 5 and catch our presentation!
Community colleges can’t rely on episodic campaigns anymore. This session shares how San Juan College transformed outdated, siloed marketing into a unified, audience-driven enrollment strategy that attracted students instead of chasing them. We’ll explore how authentic cost and ROI storytelling, digital-first audience segmentation, and revamped web journeys delivered a 48x ROI and record-breaking enrollment lift. Attendees will walk away with concrete strategies to turn their brand into a magnet for students.
You’ll learn how to:
As Vice President of Community College Solutions, Pete Baccile partners with community colleges nationwide to drive enrollment growth and student opportunity. Drawing on over 20 years of leadership in higher education, edtech, and workforce development, he crafts strategic solutions that align with each institution’s goals. Pete leverages his deep knowledge of institutional operations, marketing, and technology integration to help community colleges expand access, improve outcomes, and strengthen community impact.
As Vice President of Community College Solutions, Pete Baccile partners with community colleges nationwide to drive enrollment growth and student opportunity. Drawing on over 20 years of leadership in higher education, edtech, and workforce development, he crafts strategic solutions that align with each institution’s goals. Pete leverages his deep knowledge of institutional operations, marketing, and technology integration to help community colleges expand access, improve outcomes, and strengthen community impact.