Meet the Carnegie team in Salem, OR for NCMPR District 7 and catch our presentation!

 

Attraction Over Promotion: Enrollment Growth Strategy … Simplified

Community colleges can’t rely on episodic campaigns anymore. This session shares how San Juan College transformed outdated, siloed marketing into a unified, audience-driven enrollment strategy that attracted students instead of chasing them. We’ll explore how authentic cost and ROI storytelling, digital-first audience segmentation, and revamped web journeys delivered a 48x ROI and record-breaking enrollment lift. Attendees will walk away with concrete strategies to turn their brand into a magnet for students.

You’ll learn how to:

  • Show how authentic cost/ROI storytelling reshapes community perception of affordability and value.
  • Demonstrate how unified marketing and enrollment orchestration builds long-term pipelines
  • Provide a roadmap for applying these strategies to local campaigns — from website to CRM.

 

 

Your Attendees.Your Attendees.

  • Pete Baccile VP, Community College Solutions
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    Persona The Determined and Selfless Advisor

    As Vice President of Community College Solutions, Pete Baccile partners with community colleges nationwide to drive enrollment growth and student opportunity. Drawing on over 20 years of leadership in higher education, edtech, and workforce development, he crafts strategic solutions that align with each institution’s goals. Pete leverages his deep knowledge of institutional operations, marketing, and technology integration to help community colleges expand access, improve outcomes, and strengthen community impact.

    Pete Baccile

    As Vice President of Community College Solutions, Pete Baccile partners with community colleges nationwide to drive enrollment growth and student opportunity. Drawing on over 20 years of leadership in higher education, edtech, and workforce development, he crafts strategic solutions that align with each institution’s goals. Pete leverages his deep knowledge of institutional operations, marketing, and technology integration to help community colleges expand access, improve outcomes, and strengthen community impact.

  • Kristy Phillips Senior Director, Community College Solutions
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    Persona The Independent and Meticulous Perfectionist

    As a Senior Director Community College Solutions, Kristy is a valuable client resource for full-funnel strategies. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.

    Kristy Phillips

    As a Senior Director Community College Solutions, Kristy is a valuable client resource for full-funnel strategies. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.